About Us

Amphibians are the most endangered group of animals in the world. Nearly half of all species are listed as endangered, and majority of those that aren't yet endangered have declining population numbers. HelpFrogs is dedicated to helping them win their fight for their spot in our planet's future. Every single day, those chances are diminished - largely due to habitat loss caused by mass deforestation and climate instability across the globe. Despite the importance of amphibians to us and our ecosystems, their devastating losses are overlooked by the vast majority - especially important decision makers who can help make changes that benefit these small, yet vital creatures in their fight for survival.

HelpFrogs goal is to spread the infectious fascination for amphibians that we and many others share, with the aim of educating and inspiring new generations of ambitious amphibian lovers to get involved in wildlife conservation. At the same time, we will be supporting and uplifting select nonprofit amphibian conservation organizations via vocal support and what we like to call the "frog tax" - at least 7% of the total sale amount from every purchase ever made on HelpFrogs.com will be donated to nonprofit amphibian conservation organizations. An even larger percentage will be continually invested back into expanding HelpFrogs reach, and hands-on impact at local levels.

In addition to spreading the love of frogs, inspiring others to get involved in conservation, and supporting those who already are, HelpFrogs has an ambitious long term vision for becoming a hands-on player in amphibian conservation. This vision is vast and limitless, but to name a few specifics that we're excited for - we plan on organizing local-level community conservation efforts such as swamp/wetland trash cleanups, tadpole rescue missions, and springtime amphibian migration assistance.

Our most ambitious goal, if we are successful in our growth, is to build on the vision of one of the most influential wildlife conservationists our planet has seen - the late Steve Irwin - by purchasing as much land as we possibly can to create amphibian sanctuaries and ensure the conservation of crucial habitats across the world.

• Limit the use of pesticides and other harsh chemicals used in your yard, opting for more natural choices that often work just as well such as essential oils
• Use a "frog log" in your inground swimming pools when they aren't in use - this is a device that creates an escape route for frogs or other creatures when they have mistaken your pool for a pond. No more scooping out dead critters!
• Create structure in your yard such as rock walls, bushes, lush gardens with native plants, or even man made ponds with chemical free water
• Use collected rain water, or tap water to water gardens as much as possible - water from hoses typically is untreated and contains a higher amount of chlorine and other chemicals
• Keep an eye out for amphibians in need - whether it's a frog that looks like they could use some water on a hot day, tadpoles that were born in a drying up puddle, or a salamander crossing your yard when you have curious pets running around...your help makes a difference!
• Sign up for our email list and follow us on social media for more educational information, as well as updates on how we plan to further our involvement in amphibian conservation within our local communities!

Whether you love frogs or not, we'd be willing to bet that you hate mosquitoes! One of amphibians’ most important roles in the ecosystem is controlling insect populations. According to Utah State University, the extinction of frogs could lead to a rapid increase in insect populations and cause massive harm to farmland, plants, and overall human health. This is why we strongly believe our mission of saving amphibians is one that benefits each person on this planet.

I’m extremely excited to finally be launching this project. As someone with a lifelong fascination for amphibians, spending hundreds of hours building this brand over the past few years has been a very easy and rewarding thing for me to take on. It started as a 2021 notes app message to myself that said “make a frog brand” - and slowly became an all-out pursuit to build the largest collection of amphibian themed clothing in the world, while donating a percentage of every dollar we ever make to amphibian conservation, and spreading this fascination for amphibians to people all over the world. 

The future plans for HelpFrogs are extensive and far-reaching. From visitable HelpFrogs-owned amphibian sanctuaries, to student grants and paid internship opportunities, to local level organization of conservation efforts like swamp cleanups and tadpole rescue missions - the list is constantly expanding as my vision for this project grows, and I look forward to continuing to build day by day until I see these goals come to fruition.

Welcome to HelpFrogs! - Mike